Pizza restaurant aren’t particularly a seasonal business

But that does NOT mean that you shouldn’t embrace that holiday spirit. One thing that makes the holidays so fun and exciting is getting together with friends and family we might not see every day. A good chunk of the holiday season usually involves the sharing a delicious meal with your friends and family. You might be sharing this experience in a restaurant, at a dinner party, or at home around a fire. Either way you want them to share these experience from your restaurant in some type of fashion. Pizza restaurants have many different options as there are many different types of pizza restaurants. Either way it is never too early to launch your holiday marketing, and you need to start as soon as possible.

Next Level Holiday Marketing for your Pizza Restaurant 

Pizza restaurants are very unique as they come in all shapes and sizes. You may own a pizza restaurant that doesn’t have dine in options and is take out or delivery only. You could have a pizza restaurant that is fast casual and doesn’t offer servers and table service. Or you might run a dine in pizza restaurant with servers. Either way you want to reach your customers and get them – and your business itself – into the holiday spirit. Now holiday marketing is a lot like traditional marketing but with a holiday twist.

  • You don’t want to offer the basic promotions.- you want to offer unique promotions that help tie your pizza restaurant into the holidays themselves.
  • This might include offering a discount to local area businesses for when they host their holiday party at your restaurant or when they place a takeout/catering order
  • If you have a party room or a large dining area you might waive the room fee for a private holiday party/ gathering with a minimum spend or head count.
  • Offering catering or take out promotions for holiday pizza parties
  • Offer a particular pizza menu with season exclusives that people won’t be able to have the rest of the year.
  • This could include things like unique pizza flavors/ toppings, and offering desserts
  • Whatever exclusive menu items you choose for the season you want to make sure that is an option that people won’t be able to get during any other time of year.
  • This could entice them to come into your restaurant specifically during the holiday season. You will want to create “must-see items” and promote the limited arrival of such items.
  • No matter the size or the dine in options of your pizza restaurant, you will want your restaurant to be a holiday destination for guests. This can easily be done with appearance and decor. Now you don’t need to go out and purchase a whole winter wonderland decor set but a little can go a long way.
  • Also having your employees wear holiday uniforms can help bring in the cheer. Something as simple as wearing a holiday themed shirt, or a Santa hat or headband.
  • If you have an area that you can hold events, then you might hold special events throughout the holiday months. This is a fun way to help drive in droves of customers.

Next you will want to tie in all of your direct mail collateral with the holidays by way of plastic postcards and other collateral. At DynamiCard, we offer a very popular holiday ornament mailer that includes a promotional pop-out card, which doubles as an effective piece of marketing AND as something that your customers can display on their tree during the holiday season. It’s a great way to both embrace the holidays AND seasonal marketing at the same time!

One thing that is so special bout the holidays is gift giving. An easy and quick gift for people to purchase is  a gift card. We can offer you products like gift cards, with optional magnetic striping and variable barcoding. You can even include promotions to help customers purchase gift cards.

These types of promotions are easy and fairly cheap is to offer. This can be as easy as a complimentary $10 promo card for every $100 worth of gift card sales. You will want to advertise a limited gift card promotion to your existing, satisfied customers as this will incentivize them to purchase a gift card during the promo quickly. Gift cards also give guests another reason to share their love of your pizza restaurant with friends and family. This is a perfect opportunity to not only spread the holiday spirit, but to also reach future customers or make existing customers happy.  You might also want to advertise that this gift card could be an easy yankee swap/secret Santa gift, the perfect gift for your boss or coworkers, or an easy stocking stuffer. This is a perfect opportunity to really spread the holiday spirit, while making the type of impact people won’t soon forget.

If you’d like to find out more information about holiday marketing ideas for your pizza restaurant, or if you have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.

Benefits of Using Promotional and Marketing Products

Businesses are searching for promotional products for reaching out to potential customers. It is a low marketing method for helping to draw new customers. Promotional products help people to see your brand and understand the concept of it. The products should represent the niche of your business and attract customers.

https://customgear.co.nz/ is a website providing custom promotional products and merchandise with printed logos of your company. The experts’ team is experienced in helping you in selecting the right product for your business. They give attention to all products. The goal of giving promotional products is creating brand appeal.

Why companies give promotional products?

  • Great exposure for the business

When companies give useful gifts, it remains with the customers like if it is a T-shirt or a USB, it will remind them of the business every time they use it. Depending on what other people see in your promotional products, it helps in providing brand exposure.

  • Marketing products are affordable

Usually, manufacturers plan on giving promotional products for mass distribution, as these are affordable but create a higher impact on the recipients. Many consumers save these products up to 6 months and then pass it on to someone else, reducing the cost per impression. Using branded merchandise can be 66% effective than other modes.

  • Words like a business card

Business cards are long gone, but gifting pen drives turn out to be perfect replacements. You can put your company’s logo and name on the drive for reaching out to all your customers in a unique and inventive way.

Ways in which promotional products are used as marketing tools

  • For saying “thank you”

Giving follow up emails is smart, but using a high-quality promotional product is even better. If you gift something like a photo calendar, there will be repeat business soon.

  • For creating brand awareness

Promotional items quickly let people know of your business and when you are giving gifts to customers, they always love it. They will share it with their friends and your business will reach greater heights.

  • Used as coupons and special offers

Many businesses can be seen using promotional pens or T-shirts giving discounts to customers. There is no limit to the creativity you can use for creating promotional products.

  • For raising money for charity

Many non-profit organizations hold special fundraisers and auctions. You can keep yourself high by donating a high-end promotional product or even a fancy gift basket as part of the charity. This way you can gain exposure and the customers will forever remember your gift.

Ways of distributing promotional products

  • Conventions and expos

Trade shows see many people from different career fields coming meaning there are ample opportunities for meeting new clients and customers. You can create a standing promo item for presenting at the competitions in trade shows.

  • Bulk emails

Direct mailing turns out to be a great method of marketing as the mail goes directly in the hands of the customers.

Conclusion

Just by investing a small amount, you can win potential customers in the long run. It is worth trying for the sake of your business.

Believing these information about digital marketing agency

In latest years, digital media happened to have become part of daily lives of consumer. Users not only happens to use the internet for entertainment or work, but use it to resolute any kind of business-related question also. The whole information that occursround a brand will make the user additionally or minus willing becoming a final consumer, thus a digital marketing policy will be indispensable to expand the image of the brand and growth its visibility.

What are the benefits of working well with Digital Marketing?

Digital marketing will provide you with many benefits. Let’s see some of them:

Can always be measured

One of the main benefits of digital marketing is that it is measurable, so you can know what the ROI of your actions is. In addition, you can access the information at any time and obtain results in real time, which is not the case in traditional advertising.

It is moldable

Marketing actions are moldable. That is, you can launch an action, review how it develops and, if you are not happy with the results, shape the action to try to optimize them.

It is cheaper than other method

If you compare digital marketing with traditional marketing channels (such as television, radio or print media), the former is much cheaper.

Possibility of having your own community

Creating a user community around your brand has only benefits. It will give you the possibility to speak directly with your customers, to know what their preferences are and to adjust your product or service to their demands.

Allows better segmentation

Any digital marketing action can be focused on your target thanks to the possibility of segmentation. Performing a much more personalized segmentation by the comrade web agency will help increase your conversions. Audience is segmented by gender, location, language, country or consumption habits, among many other options.

Who can help me with your digital marketing?

Although apparently creating a blog or managing Social Networks may seem like a suitable task for many, it must be taken into account that making mistakes is very easy. Ideally, a professional in the sector should develop the marketing plan for your company, which has two very different parts: the strategic and the operational.

Is SiteLock Worth the Money?

The internet is not an entirely safe place. With hackers, viruses and malware threatening websites, most site owners try everything to keep their websites secure. There are numerous tools and applications that can help site owners fortify website security. Today, we are going to talk about SiteLock Security and assess if it is worth the money.

SiteLock Security

Most site owners would have heard about SiteLock, either through their hosting companies or some security-related article online. It is a web security tool that helps protect your site against various online threats. With the incidences of hacking and malware attacks on the rise, this tool is highly effective in keeping miscreants at bay.

Is SiteLock worth the money?

What price are you willing to pay to keep your site secure? A website has a lot at stake for a business. A site that is constantly facing security issues will lose customers and can tarnish a brand’s reputation in addition to impacting its SEO score. Hence, most site owners are willing to spend a few dollars on protecting their site and data. However, is the price of the tool worth it?

Good web hosting providers offer SiteLock as a premium tool for the following prices:

  • Basic – $0.99 per month
  • Professional – $2.83 per month
  • Premium – $3.66 per month
  • Enterprise – $12.49 per month

You can choose a plan based on your security requirements. Here are some features and benefits offered by SiteLock. You can go through them and determine if you find it worth your money.

1. It scans for vulnerabilities

Any security tool should offer 360-degree protection for your website. One of the most common tools used by hackers to gain unauthorized access to websites is via malware. SiteLock scans your site at regular intervals for viruses and malware. This feature allows you to take corrective steps before a hacker can cause damage to your website or steal critical data.

2. You get a firewall

A firewall is the first line of defense against hackers and ‘bad’ traffic. It can identify a potentially harmful request and block it before it hits your server. It also provides a CAPTCHA-based security system that keeps bots away. Further, you receive an alert every time your site is under threat.

3. Scans all web applications

Your site needs applications and software to provide a customized experience to site visitors. These are third-party applications with a team of developers working to ensure that they are safe and lack any vulnerabilities. They also update the apps regularly to ensure maximum security. But, how will a site owner know that the updated version is safe? SiteLock scans all web applications used by your site and verifies the updated versions against the app-catalog to ensure that it does not have any security loopholes.

Remember, most online users know about viruses and malware and expect site owners to keep them at bay. Users value their personal information, and if they find the smallest hint of a security lapse on your site, then they can abandon it within no time. SiteLock assures that you have an unshakeable grip over your website security. Also, this tool displays a security trust seal on your site that works as a visual indicator of the fact that your website is safe and has been scanned today.

Summing Up

If you consider the benefits offered by SiteLock Security, then the price does not seem undue. Based on your requirements, spending between $1 and $13 per year is worth the security provided by SiteLock. Remember, one security lapse is all it takes to ruin years of effort and tarnish your brand’s reputation. Hence, ensure that you keep yourself updated about cybersecurity and use the right security tools for your site. Good Luck!

Choose E-commerce Digital Agency Is Bound To Make An Impact In Your Business

Many factors will decide the success of an e-commerce Website. The Internet is made up of countless e-commerce sites that vary in size, industry, and scope, all requiring different marketing tactics and service attributes. But they have a common goal: to sell. The factors that make an e-commerce business successful are the same factors that make any business successful: offering a unique product or service that adds value to consumers and their shopping experience. Meeting a customer’s needs and expectations while leveraging a digital experience will lead to a memorable and worthwhile e-commerce site.

Consider these important factors that are critical  to any e-commerce Website being successful and continually profitable.

Choose the right platform

Dozens of platforms specifically designed for e-commerce, provide the framework and logistics necessary to support and maintain an online store. They come in all shapes and sizes, and each offers a variety of back-end features that can add value to your virtual store.

Take advantage of being online

With modern technology, you have the ability to provide services and features that consumers could never experience through traditional retail. Take advantage of them! These can successfully add value to your online shopping experience.

Provide contact information

Occasionally online shoppers choose not to relate with other people. But when frustrated consumers need to talk to a real person, give them at least two different methods of contact. It is suggested using a contact form like one, because they are easy to use and allow inquiries to be organized by general topic. Make sure to check in on your inquiries regularly to maintain excellent customer service for your Website.

Consider your brand strategy

Just as you would expect a traditional retail store to be clean and organized, consumers will expect the same aesthetic online. Your website design will be the consumer’s first impression of your brand and product. It should not only be visually appealing and attractive, but also easy to navigate. You must also ensure that your identity is displayed and emphasized correctly to promote brand recognition.

How to Select the Perfect Shared Hosting Plan?

Shared Hosting is a service where multiple websites are hosted on the same server, sharing both the space and cost of hosting. It segments the total space between different users depending upon their needs. For individuals or organizations, that have just started their journey of website building, opting for Shared Hosting, can be a good and convenient option to start with. Shared Hosting services aren’t priced heavily and are, thus, extremely cost-effective for new businesses.

Another aspect that promotes the adoption of Shared Hosting services is that it doesn’t require much maintenance from the user end. All of the backend needs are taken care of by the service provider itself. So, the website owner is not required to be a tech expert.

To put it simply, Shared Hosting services are an ideal choice for beginners looking for an affordable option, with little or no knowledge about the functioning of the web world. Sounds good, right?

Selecting the Best Shared Hosting Plan

The good news is that there are many service providers offering multiple Shared Hosting plans to choose from these days. So, when you step out to buy hosting services for your website, keep an eye on the features of different plans to choose the one that best serves your purpose.

In case you aren’t sure about how to examine the different plans, we have outlined five of the most crucial elements of a Shared Hosting plan that you should look for.

  1. Resource List

Irrespective of the price and duration, the one thing that has to be present in the selected Shared Hosting plan is Unmetered Disk Space. This is because having restricted space binds you to host only a specific size of files. Another thing to look for in a plan is Unmetered Data Transfer. Business owners should check for the uptime offered in the selected Shared Hosting plan. The plans that have an uptime percentage of less than 99.9% can be inadequate in the long run.

  1. cPanel

When you are running your website over a shared platform, you need to be sure that everything works fine. While there are different control panel solutions available to website owners, cPanel is the most preferred one. cPanel provides total control over all the features and allows you to monitor and manage server settings, through the browser itself. From domain names to databases, email addresses, and the PHP version, cPanel gives you access to everything.

  1. Email Domain

Whether you are a solo entrepreneur or an e-commerce website owner, you will eventually need a business email for your day to day operations, marketing campaigns, and newsletters. When buying a Shared Hosting plan, scan through the list of features and make sure that it includes free email support. This will save costs and also give a more professional touch to your business operations when interacting with clients and customers.

  1. Scalability

When your business starts to expand, your need for webspace also increases. You may also require more professional and developed features that you may not have been using when you just started out. Instead of switching to a different plan, it makes sense to buy a Shared Hosting plan that lets you upgrade to better features later.

  1. Pricing

Yes, Shared Hosting plans, in general, are quite affordable for small businesses. However, the price isn’t the same for all plans. In fact, it varies from feature to feature, and every add-on can come with a separate price tag. Hence, before spending money to buy a hosting plan, check which plan offers the maximum number of features and add-ons that are most suited to your needs.

Conclusion

Every business may have different needs, so keep in mind that a single plan may not be fit for everyone. Try to avoid following in the footsteps of other peers and make sure you carefully select a Shared Hosting plan that aligns to your needs. Remember that your business can be as good as the hosting plan you choose!

5 Fatal Local SEO Mistakes and How to Fix Them

When you are looking for ways to improve your SEO program, you also need to consider all the mistakes you might make along the way. Some people put a lot of work into their SEO without actually considering what it is going to do for them. Use these five mistakes to help improve and/or audit your SEO program. Once you do that, you will see a big change in the way that you advertise and market your business every day.

  1. Never Forget Local SEO

More info is available about local SEO, but you must make sure you are even using it in the first place. You need to use as many landmarks and local keywords as you can. You must focus on local customers because those are the people who are most likely to shop with you on a regular basis. It is nearly impossible for you to grow your business without local clients, and local SEO is by far the most important thing you will do.

  1. Write Consistently

You must continue to generate content for your site or pages so that your site is not at all bland or blank. You want to make sure that people know the site is active, and you must make the site look active so that search engines do not skip you over. You should write about educational and instructional tips that will help your customers. You are positioning yourself as the expert so that there is no confusion about who knows what they are doing.

  1. Missing Out On Videos

You can use videos to improve your SEO program, but you need to think very hard about how those videos will be created. Most people who are making videos will make a video without any tags or natural keywords. You can add those tags to the video’s back-end page, and you should add your keywords to the description of the video.

  1. Using Complex Language

Speak to your readers in plain words. When you overwrite, vocal search engines cannot find you, either. You have missed out on multiple markets because of this mistake.

  1. Never Tracking Your Users Or Readers

You need to how people found you, which keywords they used, and what type of devices they used. You can narrow your SEO program to target the appropriate people if you are tracking and monitoring properly.

Above all else, remember that your SEO program can be fixed today if you find any gaps in your writing, tags, keywords, or descriptions.

Why Using A Digital Marketing Agency Is A Good Move For Your Business

When we enter into the realm of business, entrepreneurs are always asking themselves questions. Will my business pick? How will I make sure it does? So on and so forth. Unfortunately, not everything put up works, and that is why you need some strategy approaching markets. On that same note, one may opt to do the marketing on their own, and another might lean towards hiring a digital marketing agency to do the bidding for them. In this piece, we shall take a look into why this might be the best idea yet, so read on.

  1. They offer you the skills you require

A firm that has dedicated all its resources into digital marketing, for sure, has all the tools needed to make your online presence successful. For one, it has the skilled personnel trained in the various fields surrounding digital marketing. Secondly, these people offer you their time and services into making sure your business is optimized. That means your content will be on par; your website will be updated, among other things.

  1. They help you manage your budget

Budgeting is a significant part that a lot of companies have fallen short. Budgeting requires some form of research and background thesis to be complete. So much so, when you budget for the marketing of your company without really knowing what it entails, you miss the mark. And that is where the digital marketing agency comes in to help. Since they know what the tools require in terms of cost, they are in a better position to see you through the budgeting process.

  1. It exposes your business to more markets

Having consultation on all matters to do with the marketing of your business will boost you forward. When a new method is introduced into the market, you will be the first to know since you have the experts backing you up. The skilled team will do the implementation as soon as it is decided, and this helps expose your company to new avenues. For instance, the use of social media platforms may expose your company to a different kind of audience. And this, without a doubt, earns you a few more clients.

  1. It helps you grow your business

Lastly, having a digital marketing agency in your team will grow your business in the digital world. And this will consequently reflect on the sales of the company, making leeway for your company to expand. You will also see growth in staff, departments, office space, locality, to mention a few.

Conclusion

If you have been struggling to make your company known in the digital world, hiring a digital marketing agency will do your business justice. The shift from doing things haphazardly on your own to having experts do it for you will give you the lift you need. In no time, your firm will be bringing in leads, converting them to clients, and eventually growing to heights you never saw coming.

 

The Differences Between A Corporate Website And A Consumer Website

Did you know that there are different types of websites for businesses? Each has a distinct purpose and thus a large difference in their user interface and experience (UI/UX). Commonly, websites are designed to be a corporate or consumer facing websites. Each of these website types have a different target audience who is expecting a particular experience when exploring your website.

As such, it is important that your website design be informed the needs of the user. How exactly do these two types of website designs differ? Read this article to find out more.

An Introduction to Corporate Websites

Corporate websites are characterised by formal tones and predictable layout as well as sections. Users who access a corporate website are typically looking to understand the following:

  • The management team behind the organization
  • The vision & mission of the organization
  • Corporate social responsibility initiatives carried out by the organization
  • The history of the organization
  • Brands that exist within the organization’s network
  • Press releases made by the organization
  • Annual reports made by the organization

As seen from these aims, users who visit a corporate website are typically looking to find out more about the organization. This could help them in their market research or determine if the company is suitable for them to make an investment in.

For such users, fancy animations and graphics may not be as important as facilitating a fast journey to their desired piece of information. To aid in this, corporate websites tend to look very similar to each other, boasting near identical menu and page layouts.

In addition, the colours of a corporate website tend to be muted, giving way to a formal outlook. This prevents users from getting distracted while allowing the website to remain presentable to potential investors.

An Introduction to Consumer Facing Websites

Many of the rules of corporate websites are thrown out when creating a consumer facing website. Consumer facing websites certainly have a greater variety in their base design. Often times, they are based off the product, service or brand that the company is offering.

For example, if a brand is selling a child product to mothers, then the website may incorporate more emotional appeal and rich content.

Alternatively, if a brand is selling a group of products such as handphone accessories, then easy filter lists will be a must for the website.

Having Both A Corporate & Consumer Website

For larger companies that have more than one brand under them, it is common for them to have multiple websites. One typically serves as the corporate website for investors, media personnel and business partners while the other website is dedicated to serving consumers.

Getting Your Website Developed

Once you have ascertained the purpose of the website and its needs, you can begin development by getting in contact with a web design Singapore agency. Enlisting their expertise should allow you to have your website up and running in about 2 to 3 months’ time.

What Is The Difference Between A Decal & A Sticker?

If you are searching for Custom Sticker Printing services, then you will likely have come across the terms “sticker” and “decal”. Some websites may have seemingly used these two interchangeably, leading to your confusion. Are stickers and decals the exact same thing? Or are there differences in their materials or purposes?

This article aims to answer these questions and more, giving you the information needed to determine if your business should be using stickers or decals.

An Introduction To Stickers

A sticker is an informative and decorative piece, that allows you to express your personal taste and communicate a message across to an audience. Equally important is their mobility in that they can easily be transported given their size while not being a permeant feature once used. Furthermore, stickers are often effective at demonstrating an owner’s likes or dislikes.

Common spots for sticker usage include bottles, laptops and phones. They are typically made from several materials, including that of polyester and vinyl. In general, these are durable materials that allow them to have a longer lifespan while being resistant to general conditions.

A sticker usually consists of two layers. The first of which is the decorative layer which houses the design on the front side as well as an adhesive on the back side for sticking purposes. In addition, a sticker has a second layer which is the paper on the back. The paper allows the sticker to be transported without being stuck together. When you wish to apply the sticker, the paper layer must first be peeled off, exposing the adhesive to the desired surface.

An Introduction To Decals

Decals are a type of sticker, being built specifically for outdoor conditions. While they are constructed to be more durable than standard stickers, they do not typically last for more than 3 years when exposed to weather elements.

Unlike the conventional sticker, decals are usually made with three layers. This includes:

  • The back paper layer
  • The design layer
  • A paper layer that is found at the front

As such, it can be described as having a decorative and adhesive layer sandwiched by two paper layers. Decals are typically manufactured using latex inks and a thermal colour printer. Fron there, they can either be printed in vinyl or clear polyester.

Common uses of decals include those on vehicles for decorative purposes. When you see a car with an attractive print, it is actually a fully body decal that has been pasted onto its body.

Sticker Printing Services

Regardless of whether you are looking for conventional stickers or decals for your business, you will probably need custom sticker printing. While many of these businesses will likely have standard designs to choose from, you will likely require a personalised solution in order to maximise the effectiveness of your branding or message.